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VISION AND 
VALUES

Having a clear vision is...well...valuable.

A business that lives its values performs better, has more satisfied customers, and happier and more engaged staff.​

YOUR VISION AND VALUES
NEED TO BE BUSINESS DRIVEN

There's no point plucking them from a list you find online, or emailing them to your team in the monthly all-staff newsletter.

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That's where we can help.

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In Plain English can work with your people at all levels - from the C-suite to front-of-house staff - to find out what really matters, and develop this as a clear set of guiding principles.  

WHAT'S THE DIFFERENCE?

Your vision is like a destination on a map. 

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It reminds you every day where you're going, and provides a light in the dark when you feel like you're lost.​

Your values are more like the directions that get you to your destination.

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They are at the heart of every decision, and help you make consistent choices.

Values are more than a poster in the lunchroom...

DECISION-MAKING

They help you make decisions about everything from how you handle complaints to whether to launch a new service.

RELIABILITY

They support you in delivering consistent outcomes, day after day.

QUALITY

They attract the right people to your business - customers, staff and suppliers.

COMPLIANCE

They clearly let people know who you are and what you stand for.

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