

VISION AND
VALUES
Having a clear vision is...well...valuable.
A business that lives its values performs better, has more satisfied customers, and happier and more engaged staff.​
YOUR VISION AND VALUES
NEED TO BE BUSINESS DRIVEN
There's no point plucking them from a list you find online, or emailing them to your team in the monthly all-staff newsletter.
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That's where we can help.
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In Plain English can work with your people at all levels - from the C-suite to front-of-house staff - to find out what really matters, and develop this as a clear set of guiding principles.

WHAT'S THE DIFFERENCE?
Your vision is like a destination on a map.
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It reminds you every day where you're going, and provides a light in the dark when you feel like you're lost.​
Your values are more like the directions that get you to your destination.
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They are at the heart of every decision, and help you make consistent choices.
Values are more than a poster in the lunchroom...
DECISION-MAKING
They help you make decisions about everything from how you handle complaints to whether to launch a new service.
RELIABILITY
They support you in delivering consistent outcomes, day after day.
QUALITY
They attract the right people to your business - customers, staff and suppliers.
COMPLIANCE
They clearly let people know who you are and what you stand for.